A Journey of Help and Group Influence
Small Enterprise Saturday is an annual vacation that encourages customers to help native companies. Going down on the Saturday following Thanksgiving, it stands as a devoted day to rejoice and rally help for the contributions small companies make to their communities. This yr, amid the challenges posed by the coronavirus pandemic, the emphasis on supporting small companies is extra essential than ever as they navigate and adapt to evolving circumstances.
The Historical past and Evolution:
As of 2013, communities actively embraced the vacation, expressing solidarity by pledging help for his or her native companies and organizations.
The timeline of Small Enterprise Saturday is marked by the next key milestones:
- 2010: Small Enterprise Saturday was launched
- 2011: The U.S. Senate unanimously passes a decision endorsing the day
- 2013: Over 1400 people develop into “Neighborhood Champions,” organizing native occasions
- 2015: The Small Enterprise Administration (SBA) turns into a co-sponsor of Small Enterprise Saturday
- 2020: People set a file by spending $19.8 billion on Small Enterprise Saturday
- 2021: Buyers surpass the earlier yr’s file, contributing over $20 billion
Right this moment, Small Enterprise Saturday has the unwavering help from personal sectors, the SBA, and Ladies Impacting Public Coverage (WIPP), and NASA.
For small enterprise house owners, their enterprises transcend mere industrial endeavors — they’re extensions of their identities. Supporting native companies in your group not solely ensures their survival but additionally fosters thriving communities, establishing a symbiotic relationship between these companies and the folks they serve. This yr, Small Enterprise Saturday is on November 25, 2023.
Traditionally, the NASA Workplace of Small Enterprise Applications (OSBP) has celebrated this annual vacation by launching a Small Enterprise Saturday Marketing campaign. Now, in 2023, NASA OSBP developed a complete This toolkit includes of digital posters and a digital background designed to function a call-to-action for small enterprise program specialists to combine it into conferences for a complete week. Our outreach prolonged past the toolkit, urging followers to embrace the theme of “Store, Help and Maintain!” We invited everybody to show their help by buying small and tagging us of their posts on social media.
We proceed to ask all people to assist to make this motion a hit! Maintain a watch out for our upcoming social media posts, the place we can be sharing informative technique guides and an attractive Small Biz Bingo sport. Your participation is essential to amplifying the influence of this motion, and we sit up for having you on board for an additional yr of supporting and celebrating native companies.
NASA OSBP is devoted to championing and uplifting native companies making an influence on Small Enterprise Saturday and past!
Editor: Maliya Malik, NASA Workplace of Small Enterprise Applications Intern